Step 2: $500 To $10,000 Month

We’ve covered step 1 from going $0 to $500. Those are the foundations that should be taken care of first.

yaletown seo step 2 funnels traffic conversions tripwire ecommerce

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step 1 – $0 to $500/month

step 2 – $500/month to $10,000/month

step 3 – $10,000 to $112,000.month

Tripwire Offers

Now that we have the foundational aspects taken care of (hopefully you’ve automated those processes by now – if not, go do that first).

We have a squeeze page, great value autoresponder, and something of value/interest to generate sales. This can be a free+shipping physical book, physical book, physical product, or digital product. The preferred method is to go all digital as it gives you infinitely more power to scale and automate things.  (ASM – the amazing selling machine, is a digital course that teaches all things Amazon FBA that sells at several thousand dollars. It is one of the most successful digital products with record breaking sales.)

Treat an online business like you would a brick and mortar business. The revenue potential is immense and you aren’t bound to your storefront having to manage employees.

When you have your funnels set up (always track conversions otherwise you are flushing money away and cannot scale up) you can buy more traffic.

There are a lot of traffic sources out there but to be honest you don’t need to use them all – and who has the time?

You need significant amounts of resources to be using a lot of different sources as it requires some time and budgeting to get enough data to make informed decisions. It is ‘stupid’ to say that a traffic source doesn’t work because you sent 5 clicks to a landing page when average conversion rates for most industries is 5-10%.  How much traffic to spend varies but you will learn as you go. Or, ask a mentor – find a coach to guide you.

PPC – Google Adwords, Bing, Yahoo Gemini are popular sources of traffic. Facebook Ads (use the CPC model and let FB auto bid for you) are an excellent traffic source that are still kicking ass in 2016. Just keep in mind that there is a right way and a wrong way to buy traffic. If you are completely new then it is suggested that you join a group on Facebook or pay for coaching. You will lose lots of money and give up if you go down the wrong path or do things without the right information – or no information. Also take advantage of YouTube indisplay/instream ads with TrueView.

Media Buys – If you want a simple way to get started in media buying go direct to blog sites with high traffic and contact the owner directly. Negotiate a deal to place a banner ad on their site in exchange for a monthly rate. With all of the websites available this is a very good way to score some cheap traffic in large volumes. Or, use a site like buysellads.com which has prequalified site owners (they take a commission).

Solo Ads – I had a course on this in the past but in general you want to work with reputable vendors that have good reviews. You can find solo ad vendors almost anywhere. This form of traffic generally works best for ‘work from home/biz op’ niches but can also work for virtually any other niche as long as there is a vendor with a large email list. The key to a good vendor is having one that has a good landing page. They won’t share that with you but you can imagine if their landing page ad copy says ‘opt in to make billions of dollars’ you probably don’t want those people opting into your list. There were sites in the past like nextmark/safe-swaps and so on that I would have recommended but recently they are flooded with garbage traffic. How it generally works is you pay someone to email their list. You will usually get a guaranteed number of optins with some overdelivering. If you want to give it a try just go on Facebook and search for solo ads groups. Like anything, there is a lot of spam but if you just want to give it a try go for it. Personally I find that working with people who don’t mail their list all kinds of junk from hundreds of other people and having an exclusive partnership works better.  Give it a try, test a small budget – nothing to lose and much to learn.

Kindle books – Just give them away for free and put your URL in the books that go to your landing pages. Amateur marketers try to make money on the front-end. The best marketers treat their online business like a real business and know that they make bigger money on the back-end. This is all very general. Sometimes a low ticket item actually converts better than a free offer due to a higher perceived value and also attracts better customers – or so you might assume. But what you can do in that case (if this is your thinking) is to first get the opt-in by giving something away and THEN having your paid offer (low ticket) that sells a small ticket item.

With online sales funnels you want to ascend customers up the value ladder bit by bit.

 

Imagine… You have an email list that costed less than $5000 to build with 10k+ targeted subscribers (very easy to do). They are receiving your autoresponder email sequence consiting of a e.g. 4 part video series with fantastic offer at the end (usually a high ticket offer). You could do a completely pure value funnel but if you have something that is really good then you should not feel bad selling your products. After all, you need to compensate yourself and reinvest into even better products to release and help more people. This is what major corporations are doing all of the time – reinvesting and releasing new versions. If people are bitching and complaining then you are doing things right. IF nobody is bitching and complaining then your email list simply isn’t big enough. Focus on the people who are happy and help them have greater success with your products. There will always be the rotten apples – simply remove them from your list so they don’t infest the rest of your community/tribe.

Say you have a product launch with 10,000 subscribers. You send out an email with a viral sharing element and that piece of content gets shared at least 2-3 times or more per subscriber. You just grew your list with your own list without paying for traffic (something you should still be doing anyways). But this is cool! Focus on giving value to your email list. You never know who is reading your emails and whose life you can change. Never sacrifice your integrity to make a quick buck. I see a lot of affiliate marketers doing this and it is a fast way to lose trust and subscribers.

You don’t have to be perfect or the best but you should deliver what you promise. Sometimes people don’t want to hear a story or get help from let’s say a Tony Rob.bins type of figure… They want to hear it from someone who is more like them. Always remember that people do business with people that they know, like, and trust.

 

Product That Is Killing It On Ecommerce

Interesting: https://www.shopify.com/enterprise/89978822-how-2-chainz-used-shopify-plus-to-generate-2-million-dollars-in-30-days

A lot of marketers are pairing up with celebrities to help them launch their own brands.

 

Facebook ads traffic is the only traffic source that you need to master for ecommerce sales if you have impulse buyers – and Adwords if you have customers doing research + also retargeting ads. If you have never made a sale online then you probably know less than 1% of what the guru’s know about Facebook ads. The amount of information available online can be overwhelming but there are only a few things that you need to focus on and master to get things moving.

As online marketers we are constantly spending at least 10 hours a day learning new technologies and practicing existing ones so we already know what works and what doesn’t work. That is 5-10 hours a day for the past several years that we’ve been doing what we do.

 

Hot product niche that you can jump in and roll with: Wood accessories niche  – bamboo/wood eyewear, cell phone cases, wristwatches, bead bracelets, etc…

Dropship: http://www.aliexpress.com/wholesale?catId=0&initiative_id=SB_20160605091443&SearchText=wood+watches

Just make sure they have free E-packet shipping and a high positive feedback score.

Buy Wholesale: https://www.alibaba.com/trade/search?fsb=y&IndexArea=product_en&CatId=&SearchText=wood+watches

Look for a long gold supplier status and prompt communication via skype.

Best option is to visit the manufacturer directly in China or wherever you are travelling.

Recommended ecommerce platform to get going the fastest – Shopify

 

 

Once you have a working system e.g. targeted repeat buyer audience just plug them into a lookalike audience and the system will go out and find more people like your repeat buyers and give you a higher ROI.

CPC’s from as low as $0.02 and conversions under $1. MASSIVE ROAS potential once you get going but you have to get going.

 

www.yaletownseo.ca/tripwire

Marketing, Funnel Hacking, & Growth Hacking

 

Entry-Level WordPress SEO: Avoid Short-Term Strategies

Search engine optimization for local businesses doesn’t have to be confusing.

In fact, there are many free plugins available that can help make things a little easier.

You don’t necessarily even need to hire someone that is an expert on SEO.

What you really need is a great content writer who can produce quality engaging content and include your long-tail keywords + city keywords.

Just make sure to have the basics of SEO nailed down before tackling content so you aren’t going back and redoing things.

Alt tagging images, using the proper permalink structure setting, limiting descriptive URLs to 5 words or less, having fast pagespeeds (tinypng.com your images), and the list goes on. These things are simple enough to do.

With some practice you too can be on your way to experiencing free traffic on the top of Google.

Rather than relying on off-page SEO techniques alone, it is important for websites to have meaningful content.

Off-page backlinking techniques alone may work in the short-term but rarely ever work in the long-run.

Having great content and giving search engines context to what your website is about and why it deserves to show should be a priority.

Something that can greatly benefit local businesses is having great website architecture. In SEO lingo we use the term ‘silo.’

Internally linking pages within the website in a specific way helps organize to organize what the website is about and pass link juice through the site.

A good silo structure on a domain with no backlinks or off-page work can still rank well and isn’t as likely to get swept away by an algorithm change.

Backlinks are still important and can still rank websites done properly however it is best to start with a solid on-page SEO strategy.

Everything works better when a good on-page strategy is happening in conjunction with a good off-page strategy.

If your website has not had SEO work performed and the link diversity is minimal then you should be wary of any SEO that doesn’t make any changes to what is on the site.

If all they are doing is sending anchor text links back to your website there is a chance that your website will be deindexed or receive a manual penalty down the road.

By that time the person who claimed to know what they were doing will probably be gone and you are stuck with zero traffic.

 

https://yoast.com/site-structure-seo/

WordPress SEO

 

With regards to SEO silo structure, if you have an EMD (exact match domain) then it is better not to include the location/city keyword again in the URL as you risk over-optimizing your website. Google doesn’t like spammy techniques.

Revolucion Cigars & Fine Gifts

Cigar shop Vancouver, BC. Stop by Revolucion Cigars & Fine Gifts located at 1063 Mainland St, Vancouver, BC (Yaletown).
Slidely Photo Gallery

revolucion cigars and fine gifts
Paulo Agelidis – Owner (Left)

Large variety of cuban cigars, humidors, mens watches, cufflinks, colognes, shaving products, RFID wallets, and more.

Need to find the perfect Father’s Day gift? You can find it here.

cigars and mens gifts vancouver cigars vancouver bc cigars yaletown vancouver cuban cigars vancouver mens cufflinks vancouver mens watches vancouver   secrid rfid wallet vancouver tobacco shop vancouver

Address: 1063 Mainland St, Vancouver, BC V6B 5P9, Canada
Phone:+1 604-662-4427

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Address: 1063 Mainland St, Vancouver, BC V6B 5P9, Canada
Hours:
Saturday 11AM–10PM
Sunday 11AM–6PM
Monday 11AM–9PM
Tuesday 11AM–9PM
Wednesday 11AM–9PM
Thursday 11AM–10PM
Friday 11AM–10PM

Want your business featured on yaletown.ca and yaletownseo.ca? Reach out to us.

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