So here is step 3. Even if you were to just watch and see how step 1 works, you should be able to see how much better it is to have an online business as opposed to working 40 hours a week for someone else trading time for money.
To recap: Let’s imagine it costs $0.50-$2 to generate a targeted subscriber from your lead capture page.
1000 subscribers – $500-$2000 is the hypothetical cost to build this list. Now let’s suppose you make a really good offer that is worth 10-20x what you are charging for it. I’m not talking about trying to sell junk that doesn’t work. It has to be something you can attach your name and reputation to that actually works and has great feedback. How do you know if it is good? Simple. You offer it to a small segment of the list to try it out before an official launch. Those initial testers should be able to provide video testimonial that boost your conversion rates. If you sell a product that costs $10 then you only need 50-200 people to buy the product on the front-end to cover the initial cost of building your email list. That’s assuming they don’t buy any upsell offers. If 2 people buy a higher ticket product at $1000 then you only need to make 2 sales and your initial costs are covered.
How these funnels generally work is:
Step 1 covers the foundational elements and organic traffic methods that you should be set up on. Step 2 is about scaling through paid traffic. Step 3 is more about tweaking your existing funnel, creating new products, and looking for opportunities beyond buying traffic.
Scaling up traffic can only happen with a good initial campaign setup. Make sure to be accurately tracking everything and collecting as accurate of data as you can. When you are doing $112k/mo the bidding happens in real-time and missing steps can be very costly. Invest in good tracking software, conversion rate optimization software:
- Heatmap and click tracking tools
- Live chat customer support
- Website builders (landing pages)
- Split testing and multivariate testing
- Record your visitors’ mouse movements
- Exit-intent popups for opt-ins and promos
- Scroll triggered opt-in box plugins
- Notification bar for opt-ins and promos
- Create retargeting campaigns (ads)
- Advanced analytics and event tracking
- Split testing for mobile apps
- Personalized event-triggered emails
Spend some time hiring better skilled staff to manage your accounts so you have time to develop new products. When hiring, note that 90% of training is done in the hiring process. You don’t want to spend all your time training someone unless they are an intern. When it comes to getting someone to ‘manage’ your business they should already come trained and know WTF they are doing. Save yourself the time, pain, and hassle of not having to deal with someone with no business IQ that doesn’t know how to run a business.
While you can be doing joint venture (email swaps/affiliate) marketing with others in step 2, you can go for bigger partners for step 3 as you likely have more credibility and a larger following. Use that to your advantage as it is traffic that doesn’t cost anything and can grow your subscribers/followers in massive waves.
Make higher ticket products, set up mastermind groups, get influencers together and form an event e.g. live seminar. You can even record the live seminar and sell the replay. If you do this try not to sell it for less than half the cost of attending live as your next live event might not have such a good turnout. Sidenote: the value of live events is in the people you meet while you are there as much as it is what is said on stage.
Look at more ways to scale and grow the business. Be part of mastermind groups and ask others who are more successful than you are what you should do next. Reddit subgroups and online marketing forums can work but you can also just use search engines. If you have the money pay someone for an hour of their time. Some of the top marketers charge tens of thousands of dollars for a 1 hour private call but that 1 hour can give you the knowledge and breakthroughs to making millions down the road. It may also end up saving you from giving up on your dreams.
Funnel Hacking Competitors
Go to a competitors website and buy their product using screencapture. See how the process works. Note the ad copy, calls to action, and landing page layouts. Model successful campaigns and you can save yourself a lot of time and money.
Target the right audience and you should get a 50-70% opt-in rate to your FREE high value webinar/ebook/PDF/email autoresponder sequence/etc. Actually, you shouldn’t really try and sell anything at all. Focus on giving value and there will be floods of people pulling their hair out trying to figure out how to buy your products. If you want to be successful online learn from people who are already making 8-figures a year. Join forums or study successful marketers. There are no secrets. You just have to believe that you can do it and go for it. I don’t know what else to say. A good mentor can help you get from point A to point B in record time.
Here’s how you could potentially use Linkedin for B2B lead generation via Linkedin Groups. A free account allows you to create 10 groups, 20 subgroups, and send invites weekly with 100% deliverability for a total of 600,000 emails per week. If you need to reach a very specific niche you can buy data in the form of email lists and plug invites to the group but this is spam and not recommended. On the other hand, if people receiving your content are GLAD you reached them then some of the people might be glad you messaged them. The reason these strategies fail for the typical marketer is because they ASK without providing value upfront. The key to success online is giving incredible value upfront without asking for anything in return. This strategy is responsible for making one of my clients a 6-figure passive monthly income… and I’m convinced that it can work for any industry.