There are many places where you can get traffic. The 80/20 method is to focus on the places where you can get the most results for the minimum spend on advertising (ROI). As a small business just starting out you need to hustle and get sales fast right?
If you are limited on time and have a budget: Set up a lead funnel and targeted traffic from Facebook Ads, Google Adwords, and test retargeting if it is a higher ticket item. The following assumes you don’t yet have a big marketing budget. I know what that is like as every business I’ve ever started was bootstrapped. Getting free methods set up and then adding paid strategies also works well.
- Forum Participation
If you have time and no budget: participate in forums by sharing your knowledge or curating other good pieces of content that is of interest to your target audience. Avoid the temptation to sell as you may get kicked off from the forum as well as be shunned by the community.
Insert your signature and fill out your user profile with social media links and a link to your website or lead capture page.
Look for partnerships with other active forum members and leave good comments. Establish yourself as an expert on a certain topic that fills a need in the community.
Create funny, amazing, inspirational, motivational, or informative content. Be sure to optimize your videos prior to uploading them by using the keyword phrase you are attempting to rank for in the video filename, in the video details, and also using related keywords in the video description. Have your main keyword at the front of your video. Use the tags section to input longtail keywords, your brand name, your channel name (so YT shows your other videos in the autoplay list) and also fill out the section where it says ‘share on google+ and twitter’ by inserting your keyword, a clickbaity message, and a hashtag.
Use your keywords in your videos if you are speaking and also upload a closed caption transcript with your keywords if time allows. YouTube likes high quality videos and they will also rank better. You also want your videos to be useful to have a high viewthrough rate and not get a high bounce rate which indicates that the video might not be relevant or popular (not worth showing).
Upon uploading, insert ‘cards’ by verifying your website and putting in links to your website. Also add annotations with your keywords.
If you are trying to rank for a local term click the advanced tab on the video editing page and add a video location.
Getting backlinks to your video: Apart from social shares, you can also embed your video on blogs, share your url, and treat your videos and YouTube channel like a website. As it is YouTube, they can take more abuse as far as links goes. If you own a private blog network then you could potentially rank any of your videos for local keywords with just a few links! There is almost no saturation for video SEO as there are so many markets to go for with more things to promote coming out every minute than you can keep up with.
Try to get lots of likes, views, and shares. Uploading your video is only the start! Now it is time to promote your video. Share it on your social profiles, embed your video to blogs surrounded by relevant content, and even do some outreach asking influencers to check out a video you made in response to theirs and they may even retweet or add it to their blog posts. Tools like Buffer and IFTTT can automate an initial sharing process to all your social profiles. If you don’t have time to get your social profiles made you can outsource the creation of web 2.0s and social accounts to a search engine optimization, search engine marketing, and social media marketing company that can do it for you.
If you are looking to rank your video for organic search terms it is best to begin with effective keyword research. In some cases you can find untapped keywords with tens of thousands of searches a month. I recommend Longtail Pro but there are free methods as well that just take longer.
- SEO – search engine optimization – long tail keywords -aka low-hanging fruit
SEO is not as easy as many people make it sound. Just like you wouldn’t invest all of your money on your first Forex trade based on something someone said or an article you read online, you don’t want to assume that you fully grasp it. SEO is constantly changing with search engines constantly changing their algorithms hundreds of times per year. Also don’t forget that you are competing with other people performing search engine optimization all fighting for page 1 real estate.
Long tail keywords typically consist of 4 keywords or more. These can typically rank without a backlinking strategy. One technique is to pick a niche and create authoritative content around that niche. Eventually your blog will start to rank for a lot of other related keywords that you might not have been trying to rank for. Refer to your Google Analytics account and Webmaster Tools accounts for that information.
Good on-page optimization and silo structuring is often the easier place to start for basic search engine optimization. If you are a local business or want to dominate Google for your brand, claim your GoogleMyBusiness account and complete it. Geotag images and upload as many as you can. Claim quality directory listings and fill them out using a consistent NAP (name, address, and place). If you want faster results you can also build some quality backlinks to your directory listings such as ic.gc.ca, yelp, or Google+ and also drive some steady real traffic to them as well.
Have your meta description optimized for higher clickthrough rates. You can use competitors PPC ad copy if applicable for ideas because if they spend money on ads they probably A/B test to see what drives higher CTRs (click through rates).
Use schema.org markups. If you are using WordPress you can use the All In One SEO plugin or do it manually from Google Webmaster Tools by hilighting various sections of your website. Telling Google what your website is about also gives you an advantage of being able to rank higher as a reward. In some cases this was enough to move some of our own websites from position 29 to position 3 within weeks with nothing else.
The 80/20 for SEO is exact match anchor text on a relevant authority website (quality backlink). 6 backlinks can be all it takes to rank #1 for a keyword that fuels a 6-figure side-hustle.
I don’t advise building backlinks especially on a new website unless you know what you are doing. If you know how to leverage private blog networks (PBNs) then you already know how to rank for any keyword and how many links it will take. PBNs are still extremely effective BUT for local businesses they aren’t necessary unless you are creating parasite properties, alternate blogs, and ranking those as well to dominate your target keyword phrases in more competitive niches. With PBNs you can rank a brand new website for your city’s most competitive keywords like plumbing + city, best plumbers + city, and use those calls for your own business or give those leads to your friends 😛
You might be thinking – but won’t that stop working in the long run? Well, if you are bad at SEO then nothing lasts forever. Good SEO’s just look at their data and not what Google says to try and scare off amateur SEOs. You can hide your tracks when building PBNs to rank your websites but there are costs involved. Something to keep in mind to make them look legitimate is making them look like a real website would. I can recommend several courses on PBN building or provide a done for you service if you don’t want to invest thousands of hours learning it.
That is 10% of what I do for SEO and the rest is for private coaching clients.
- Borrowed Authority SEO
Straightforward, you use other people’s authority to rank your content.
- Guest Blogging
Guest blogging is not dead. You just need to do it on quality sites while contributing great content.
- Blog commenting
While not as good as it once was, you can still use blog commenting to drive traffic to your blog as well as gain some nofollow links which are also a good idea when you need to fix over optimization with your anchor text.
- Social Media Sharing
Share your content, like other people’s content, and engage with people. You can to into people’s following if you get creative enough. You don’t always have to make your own content as even curating good content with credits to the original owners is also very effective in growing your own traffic and fans. If you have a team that produces content you can repurpose content that is proven to be popular and promote your own version instead.
- Amazon Kindle
Use as a lead generator by inserting your URLs into your kindle book. Can drive a good amount of targeted traffic to your optin pages (landing pages, squeeze pages, lead capture pages).
There are plugins that you can use as well as software that encourage people to share your content thus helping it go viral.
These are only basic steps to getting started online. If you’ve ever spent any time online you may have realized that there is a lot of spam online and people trying to sell you something. Personally everything I’ve learned was information readily available online (knowing where to get the information is key). It does however pay to have a coach helping you.
If you want to get into paid traffic it isn’t as cut and dry and there are many things to look for as you can easily lose your shirt if you forget to make even the slightest adjustments. Many of the default settings on paid traffic campaigns are rigged. However, paid traffic is the way to go if there was only one area to focus on. I would put PR above paid traffic but it really depends on the industry that you are in. There is no single solution and being able to get everything going and having them tie together is best.
Yaletown SEO provides full-service solutions helping small businesses reduce overhead expenses by delivering twice the results at a fraction of the cost on SEO, PPC, marketing, advertising, social media, web design, development, and more. Get in touch to see how we can be your long-term partner and support the growth of your company through a more personalized approach.
Shopify product/niche finding tips